Agent Provocateur courts controversy

I read in Brand Republic that Agent Provocateur is having a men-only event at which investment bankers will watch a ‘presentation’ from lingerie models over drinks and canapés.

Sounds good to me.

I doubt this event is about creating a brand experience and making money.

It looks to me like a clever stunt [I resisted the urge to suggest it was cunning] that is designed to create a bit of a PR stir.

It’s happening the week of Valentine’s Day and the guests are rich bankers (who are possibly benefactors of elicit bonuses).

Attractive models. ... greedy bankers.... Valentine’s Day....

This is clearly about creating some controversy.

It's right on brand and I guess it will delight some bankers.