Brand Experience Matters: The simplicity and power of posters

Tuesday 21 April 2009

The simplicity and power of posters

Kevin Roberts (CEO Saatchi & Saatchi) recently posted this picture and story about a poster that was produced at the beginning of World War 2.

‘The intent of the poster was to convey a message from the King to his people, to assure them that all necessary measures to defend the nation were being taken, and to stress an attitude of mind rather than any specific aim.’

Kevin also says this is great advice for today’s tough times.

This works for me.

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Brand Experience

To win with the consumer brand organisations need to rethink how they do business.

It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy

To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.

The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.

Brand Experience Matters

Tuesday 21 April 2009

The simplicity and power of posters

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