Brand Experience Matters: Pepsi video ad in a magazine will be deliver a super-charged brand experience

Thursday 20 August 2009

Pepsi video ad in a magazine will be deliver a super-charged brand experience

This sounds incredibly smart.

In September CBS magazine Entertainment Weekly will insert a mini screen that plays 40 minutes of TV show clips and an ad for Pepsi.

Wow. Top marks to Pepsi.

This is will deliver a very powerful brand experience that undoubtedly will get noticed and talked about.

I hope I can get to see a copy.

1 comment:

Little Rock Mac Repair said...: Hi nice readingg your blog; 1 December 2022 at 07:17

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Brand Experience

To win with the consumer brand organisations need to rethink how they do business.

It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy

To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.

The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.

Brand Experience Matters

Thursday 20 August 2009

Pepsi video ad in a magazine will be deliver a super-charged brand experience

1 comment:

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