I love this. It's been out for a while.
It definitely delivers a brand experience that makes you smile.
Subscribe to:
Post Comments (Atom)
skip to main |
skip to sidebar
Promise - Deliver - Delight - at all stages of the Path to Advocacy
About Me
- Andrew Weir
- Andrew Weir is a director at ZenithOptimedia Worldwide. This is my personal blog where I share personal views, observations, ideas and opinions.
Search
Brand Experience
To win with the consumer brand organisations need to rethink how they do business.
It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy
To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.
The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.
Blog Archive
-
▼
2009
(107)
-
▼
October
(7)
- BT are changing their approach to customer relatio...
- Nike have invented another clever way to get thems...
- Disney improve in-store brand experience
- Evian babies rock
- Delivering a great brand experience in-store will ...
- Brands must focus on delighting consumers to build...
- Brand experience at the first moment of truth that...
-
▼
October
(7)
Slides Share presentations
Relevant papers & research
My Blog List
Twitter Updates
Posts
No comments:
Post a Comment