Brand Experience Matters: Remember how Christmas used to feel

Tuesday 24 November 2009

Remember how Christmas used to feel

I love this TV ad.

It has a whole load of winning ingredients: A gentle sound track, sweet footage of kids, strong emotional Christmas cues, brilliant production values, all inter-woven with some interesting gift ideas.

The result is a simple, charming and powerful message that will get John Lewis (UK Retailer) noticed during the important December gift season.

For me it definitely delivers a brand experience that makes me want to rush straight down to the store and start my Christmas shopping.

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Brand Experience

To win with the consumer brand organisations need to rethink how they do business.

It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy

To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.

The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.

Brand Experience Matters

Tuesday 24 November 2009

Remember how Christmas used to feel

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