Coke delivers a memorable brand experience to students

This is a brilliant idea. [Found it at AdPulp]

It's a really clever and memorable way to deliver a brand experience to students that will delight...be remembered for a long time...and, most importantly, get talked about.

This film will also get passed-on, thus delivering this positive brand experience message to a wider audience.

I love it.

[I don't always love everything Coke do.]