Brand Experience Matters: When you get it right TV delivers a powerful brand experience

Wednesday 29 December 2010

When you get it right TV delivers a powerful brand experience

This Kevin Roberts (CEO Saatchi & Saatchi) favourite ad [click here to see his recent post and Fox interview].

A clear demonstration of the power of television and it's ability to deliver a highly emotional brand experience.

It is hard not to be affected by it.

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Brand Experience

To win with the consumer brand organisations need to rethink how they do business.

It is not just about important stuff like designing great advertising, having an elegant in-store presence, a helpful customer service or clever social marketing strategy. It’s about building an organisation that is capable of delivering winning brand experiences at every stage of the consumer journey. ....that I call the Path to Advocacy

To do this they need to break down silos between marketing, sales, product design, customer service, ecommerce, etc, and get them to focus on delivering joined-up and magical brand experiences that delight the consumer; to move them from buyers, to loyals, and ultimately advocates.

The aim of this blog is to comment on [based on what I see, hear or read] how well or not brands are delivering brand experiences from the perspective of the consumer and/or the brand operation - using the Brand PDD™ framework.

Brand Experience Matters

Wednesday 29 December 2010

When you get it right TV delivers a powerful brand experience

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