Wednesday, 17 August 2011
To date I have failed to get particularly excited by the Cadburys Spots v stripes campaign.
This gaming idea (recently written about in Brand Republic) based on Augmented Reality looks fun and arguably a clever way to get consumers to engage in a unique brand experience.
Will it get noticed? Possibly. (It depends on the tactical support plan.)
Is it relevant? I guess so.
Will it get talked about? I have no idea but will watch with interest.
Saturday, 6 August 2011
I came across this is brilliant St Johns Ambulance cinema ad thanks to utalkmarketing.com.
It would have delivered an extremely powerful brand experience.
It reminds me of a British Airways City Break campaign that I worked on at Saatchi & Saatchi many years ago which, like this ad, involved an actress in the cinema audience interacting with the screen.
It is a brilliant and simple idea but will get noticed and talked about.
I love it.
Monday, 1 August 2011
This is a brilliant way for Wrigleys to deliver a brand experience that will surprise and get noticed.
It may even delight and get consumers to talk about it (the brand experience).
This should be the objective for all brands.