Great brands make a promise and exceed it

Seth recently posted a great article.


One line jumped out at me:


"The ability to delight and surprise is at the core of every beloved brand"


Absolutely.


This is what my Promise Deliver Delight framework is all about.


Seth goes on to say:


"Research shows us that what people remember is far more important than what they experience. What's remembered:
--the peak of the experience (bad or good) and,

--the last part of the experience."

Designing and delivering a great brand experience - that exceed the brand promise - should be the primary focus for a brand organisation that is looking to differentiate in an increasingly 'me too' world.

This framework can help.